Should A Wannabe Influencer Friend Cease Exploiting Me for Content?

The Prosecution: Beth

Sometimes I'm recorded while I’m eating. It's jarring to spot myself on her social media – it’s like a sudden shock.

My best friend of a decade, she, labels herself the “creativity monarch”. It can be amusing for a bit, but it weighs on our friendship.

Being highly outgoing, she feels the need to document everything all the time. When we eat out, her motto is, “The camera eats first,” and snaps pictures with bright lighting, which makes me cringe. I don’t like it when strangers see her posing or filming – I get vicarious awkwardness. It also frustrates me because the food gets cold.

She isn’t exactly an online personality yet, but Marielle is trying to be. She makes video blogs about city life, a day in her life, and her work as a stylist. The material is quality, I’ll give her that, but I don’t want to be dragged into it. On occasion she films me while dining, or simply tagging along. I’ll see myself on her feed afterwards, and it pops up like a jumpscare: I’ll have no makeup on, an awkward face or be captured while eating. It’s uncomfortable.

Marielle also anticipates that I will to film her at inconvenient times. Often I’ll be talking to someone else, or we’ll just be spending time in the street. I feel like our bond has transformed into me serving as her free crew. She has the means to employ someone if she wanted professional shots. When I brought up my unease about the situation, she dismissed it. I've been invited to several brand events, which was nice, but that doesn't compensate for all the energy I spend assisting her create material.

I appreciate that she has supported me with my design career, but I don’t want our connection to become just a ledger of favours. I don’t feel she's insincere or inauthentic, but at times it seems that if recording starts, we will begin acting in a way that makes us look good for her vlog.

She will say, “OK, look happy!” and record me laughing with another. It’s so silly. It's crucial her to recognize that our decade-long friendship still has limits. I enjoy being with her, but I also desire to experience it without being recorded, edited, or shared for an viewers. I am not a prop for her online persona.

The Defence: The Content Creator's View

I hope my friend to see that the content we make together can get us an opportunity.

I am passionate about creating videos. It's more than a hobby; it’s part of who I am. Producing content and documenting experiences online enables me to express myself and connect with people in novel forms.

I don’t see myself as a professional creator yet, but it's savvy to make money from your passions. I admire people on TikTok who pull off that style of casual, DIY content creation.

Creating content is my interpretation of engaging with life: observing the nuances, posting them with an audience that appreciates the craft behind it. I never intend to make my friend uncomfortable. Bringing her to professional gatherings was my way of offering access, providing her a chance to witness behind-the-scenes moments that could benefit her professional path too. That isn't blackmail, it’s just being pragmatic.

I’d still take her to such functions even if she didn’t help me, but I want her to see the benefits the work we make together can achieve: a foot in the door. I understand not everyone enjoys being on camera, but sometimes unplanned moments is what makes content genuine. Appearing on video from time to time is part and parcel of being my friend. I would delete anything she asked, but she hasn't made such a request yet.

I don't demand anyone to be my private videographer, but companions help each other in small ways. My assumption was recording a short video here or there would be fun for her. Creativity thrives in partnership, and having my friend around makes endeavors lively and pleasurable. I never force her to take part in anything, and I’d never intentionally embarrass her. But filming together sometimes is part of how I record our shared experiences.

I value our friendship deeply and don’t want making videos to come between us. I am ready to find middle ground: like asking before recording, and steering clear of angles that might make her uncomfortable.

This is not about control, it's regarding expressing my perspective while still considering hers. Clearly making content is not a replacement for genuine friendship: it's merely part of how I live my life and I desire her to be included in a way that’s enjoyable for both of us.

Outside Perspectives: Reader Opinions

Is it right for her to stop filming herself and Beth when they are socializing?

Nothing is more excruciating than having a friend film you. I get that it’s Marielle’s passion, but I don’t make friends come to my workplace. Perhaps she can find like-minded creators to collaborate with. With the uncertain future of AI, human connections are the only thing we have – cherish them!
Liberty, 25

When pursuing something professionally, you can’t ask your friends for assistance repeatedly, even if they have helped previously. If Marielle loves shooting, that doesn’t mean everyone around her is willing material. She needs to honor her friend's personal space.
Another reader, 26

Marielle might love producing videos and showing off her life publicly, but it’s not for everyone. It’s nice she has helped Beth’s career, but she needs to listen to what her friend desires.
A commenter, 27

It seems like you care about each other, so hold on to that and ensure it’s the focus in your friendship. Foster some real memories, where genuine feelings are preserved, not digital scrapbooks. Even celebrities who seem to reveal their worlds actually have more secrecy than it seems.
One opinion, 53

Marielle appears to be not fully engaged nor genuine when she’s with Beth – she’s working. Both seem confused as to what’s reasonable. The solution lies not in trying to change one another, but in each establishing defined limits around what is comfortable to them and determining if there is an mutually agreeable compromise.
A final view, 71

Now You Be the Judge

Consider this question: has she been over-exposing their bond?

Joshua Wright
Joshua Wright

Marco Bellini is a seasoned IT consultant and tech writer with over 15 years of experience in software development and digital transformation. He shares practical insights to help businesses and developers thrive in the digital age.